The Economic Case: How Dan Jansen's Iowa LGBTQ+ Chamber of Commerce Makes Our State More Vibrant
Just another reason anti-LGBTQ+ legislation is harming our state
This piece was originally written for CultureALL’s blog. I have made a few edits here.
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When Dan Jansen was president and board chair for Capital City Pride, he heard a presentation from the National LGBT Chamber of Commerce (NGLCC). It was during this speaker series that he realized just how scarce the resources and support are in Iowa for LGBTQ+ businesses and entrepreneurs.
“LGBTQ business owners face different issues,” Dan said. “As a business owner, they can face discrimination, experience hateful reactions, things of that nature. And they’re concerned about how anti-LGBTQ legislation impacts their businesses and the Iowa economy.”
Dan filled that need by founding the Iowa LGBTQ+ Chamber of Commerce. As the board director for the chapter, he works to advance the common interests of Iowa LGBTQ+ business owners and their allies.
The establishment of an Iowa chapter is timely, as Iowa lawmakers continue to introduce and pass state legislation that opposes basic rights for lesbian, gay, bisexual, transgender, and other queer identities. When the appeal to a sense of justice fails, the chamber relies the economic case to help Iowans see why this legislation negatively impacts our entire state.
“We want to think that everyone just believes in human rights and at their core don’t want to take away privileges from any group. But in reality, that’s just not true,” Dan said. “You have to identify the points that are important to everybody and talk the language everybody talks. We’ve identified that economics and workforce are those talking points that politicians in the state of Iowa care about.”
The chamber is playing a crucial role in gathering data on what Iowa loses when the government tells the LGBTQ+ community their rights won’t be protected here.
“There hasn’t been a mechanism for gathering that information until now,” Dan said, explaining the data collection process. When members of the chamber receive their Business Enterprise Certification as an LGBTQ-owned business for free (it costs $900 for nonmembers), they submit tax information, which allows NGLCC to calculate the contributions made to the Iowa economy.
“Having the potential to capture that information and use it in legislative sessions is powerful,” Dan said. “It’s already gained a lot of attention about how our economy is being impacted.”
The numbers have yet to be calculated for our state. But nationwide, LGBTQ+ businesses contributed $1.7 trillion to the country’s GDP.
“That number comes with recognition and a seat at the table,” Dan said.
Dan and the chamber are working to build that measurement mechanism in the state of Iowa. But what can’t be as easily captured are the people and businesses who didn’t choose Iowa to live and work because they felt they wouldn’t be safe here. Iowa loses the doctors, lawyers, mechanics, teachers, painters, musicians, anyone who felt it was too risky to establish themselves in our state.
“There are entrepreneurs that go to Illinois or Minnesota or elsewhere because they realize they can have the same idea in a place where they, their family, and their employees can feel safe,” said Dan.
Dan and his chamber hope to play a small part in changing that image.
They’ve divided the state into eight regions and have been hosting launch events in each of them, meeting and learning from local businesses to tailor chamber activities to the needs of each. The goal is to reach businesses in all corners of the state and ensure they all get the support they need from the chamber, and help them develop business environments that are welcoming to everyone.
They’re being intentional about establishing leadership and committees in each of those regions.
“I don’t want to have an organization that is only operated out of Des Moines. There are so many needs and issues in rural communities and counties that we can’t see or understand,” Dan said.
As the chamber continues to grow, they’re focusing on providing different educational, mentoring, and grant opportunities to Iowa businesses that may not have been tuned in to the offerings from the greater NGLCC. They recently announced a grant from NGLCC and GrubHub that will provide $5,000-$35,000 grants to LGBTQ+ bars and restaurants. In the three years the grant has been in operation, only one Iowa business has applied.
NGLCC also offers theme-related educational resources, such as information about how to best support transgender employees during Transgender Awareness Month. The information is even funneled to other local chambers of commerce.
“We have collaborations with the Urbandale and West Des Moines Chambers of Commerce right now,” said Dan. “They didn’t have the experience and knowledge about LGBTQ communities or businesses that they wanted.”
The collaborations, and the expansion of the Iowa LGBTQ+ Chamber of Commerce, offer Dan and his colleagues a chance to connect with more people about the economic and workforce impact of LGBTQ+ communities. The more people understand their communities, the more inclusive Iowa can become.
“I always say visibility is education,” Dan said. “Anytime we can be visible, it helps educate people who may not be very familiar with our community.”
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